AI / LEAD GENERATION / CONTENT AUTOMATION

One system for inbound attention and outbound customer discovery

Lead Generation brings a content factory and a customer-discovery engine into one AI platform. One side turns a source idea into platform-specific formats for reach, nurture and conversion; the other finds prospects in public sources, enriches profiles, qualifies leads and prepares personalized first-touch outreach.

  • Microservices
  • LLM Routing
  • Platform APIs
  • Webhooks
  • Message Queues
  • Shared Database
  • n8n
  • HITL Moderation
Lead Generation — project preview

Why the system was created

Why the system was created

Disconnected content operations and manual prospecting require constant switching between platforms, tools and spreadsheets. The system connects inbound and outbound flows so one side creates attention while the other finds relevant companies and moves them into a managed communication path.

Who the system serves

The platform serves sales, marketing and content teams working across both Russian-speaking and English-speaking markets. An operator defines the source message, audience rules and control mode, while the modules prepare content and process lead data.

01

Challenge

The product had to connect multiple formats, platforms and funnel stages with a separate cycle for prospect discovery, enrichment and qualification. It also needed shared state, independently replaceable modules and human control over sensitive publications and actions.

02

Solution

We built a modular AI system with two connected flows. The content pipeline discovers topics, creates and adapts material, then sends it to platforms through APIs. The lead engine collects public-source data, enriches profiles, applies LLM scoring and prepares personalized outreach. Both sides use a shared database.

Capabilities

Product capabilities

The capabilities support one operating scenario and share common state, control and analytics.

01

Content from one idea

A source thesis, case or offer becomes short and long-form copy, video scripts and platform-specific variants.

02

Funnel-aware adaptation

Material changes by objective: reach attracts new audiences, nurture builds trust and conversion leads to contact.

03

Two markets

Separate rules account for the platforms, language and culture of Russian-speaking and English-speaking segments.

04

Lead discovery and enrichment

The system finds prospective customers in public sources and adds available contacts and profiles to each record.

05

AI qualification

An LLM compares the discovered profile with the target audience and filters irrelevant contacts before first touch.

06

Controlled publishing

Content can be sent through platform APIs automatically or routed to an operator for moderation first.

Outcome

Outcome

The platform brings content production and customer discovery into one attention-acquisition system. Teams get a connected path from a source idea and platform publication to a discovered, enriched and qualified lead, while retaining the choice between automation and operator moderation.

Microservices LLM Routing Platform APIs Webhooks Message Queues Shared Database n8n HITL Moderation

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